Global Marketing Consulting Firm Global Brain Square

Global Marketing Consulting Firm Global Brain Square Inc.

Cross-Border Ecommerce

We provide a one-stop support for planning and implementation of cross-border Ecommerce strategies and contribute to the increase of sales and profits in overseas markets.

Current Status of Cross-border Ecommerce

In FY 2014, the cross-border Ecommerce market between Japan and China was valued at 606.4 billion yen after a year-over-year increase of 155.4% (taken from the results of the 2015 Ecommerce marketing survey conducted by the Ministry of Economy, Trade and Industry of Japan). Compared to 2014, the Chinese cross-border Ecommerce market is expected to expand to 1.3943 trillion yen (2.3 times larger) in 2018.

[Chart] Estimate of the Size of Cross-border Ecommerce Market (FY 2014-2018)
Estimate of Cross-border Ecommerce Potential (calculated in FY 2014)
Estimate of the Size of Cross-border Ecommerce Market

Source: Figures are based on research agencies, various literature, and hearings with cross-border Ecommerce business operators

Now is the Best Time to Start Conducting Cross-border Ecommerce

On November 11, known as "Singles' Day" in China, Alibaba announced total online sales of more than 10 billion yuan (19.4 billion yen) in just one minute. The company's daily sales also exceeded 91.217 billion yuan (1.7587 trillion yen). More and more companies are focusing on cross-border Ecommerce because of the boom in Ecommerce markets.

There have also been many cases in which a company would pioneer the offering of a particular product online, and the product would gain popularity through word-of-mouth channels soon after.

[Chart] B2C Ecommerce Market Sizes by Country (2014)
B2C Ecommerce Market Sizes by Country

Source: Figures are based on eMarketer2015

Expository Video on Cross-border Ecommerce

Issues in Cross-border Ecommerce

  • Where in the global market can cross-border Ecommerce be carried out?
  • What are the characteristics of the target users?
  • How should products be customized according to particular customer needs?
  • How can products be priced at appropriate levels for cross-border Ecommerce?
  • How does the process of opening a store on Taobao or eBay go?
  • How should one go about the building of a cross-border Ecommerce website?
  • How are business operations run after the start-up phase?

Our company works toward the resolution of these issues.

Exploration of Business Opportunities (Global Marketing Research)

Market research surveys will be conducted in collaboration with overseas business partners with world-wide business hubs. Afterwards, our company will provide support in exploring business opportunities and in refining target areas.

Analysis of Global Target Users (User Survey)

The user survey serves to identify the buying behavior, industry type, business scope, and age of target users. Hypotheses will be formulated based on findings of market research and behavior analyses. Said hypotheses are tested to ensure validity and effectiveness of analyses.

Development of Cross-border Ecommerce Marketing Strategies

Marketing and sales strategies that are aligned with actual client business and digital marketing plans will be developed in accordance to identified buying behaviors of target users. The most crucial aspect of effective cross-border Ecommerce is the capability to carry out said strategies simultaneously with the implementation of sales and promotions campaigns and listing of product information on Ecommerce websites. Our company can lead your Ecommerce project to success with our vast network of partners with excellent working knowledge about their respective local markets.

Cross-border Ecommerce Process and System Planning

Our company develops the operations process systems required to run cross-border Ecommerce and engages in decision making regarding what sales methods and channels should be used in order to succeed. To shorten the amount of time for putting products on sale, clients can list their products in the GBS-owned online shop on Taobao.

Process, System Construction, and Autonomous Operations Support for Cross-border Ecommerce

Our experienced consultants are responsible for dealing with the uncertainties related to building Ecommerce websites, providing support for system construction, and autonomously conducting store operations. As highly complex set-up and preliminary settlement procedures are often required, these procedures will be completely handled by GBS.

Actual Operations Support for Cross-border Ecommerce

As language barriers are often critical challenges in cross-border Ecommerce and international business operations, our company provides assistance through a contact center abroad that is run in collaboration with our overseas business partner. In addition to this, our company has bilingual staff that can work in multiple languages such as English and Chinese, therefore ensuring support for marketing activities.

Operations Support System for Overseas Websites

Total Support for Cross-border Ecommerce: Three Keys to Operation Support System for Overseas Websites

1. Our overseas business partners provide recommended sales approaches based on their understanding of local business practices.
Overseas business partners assist in identifying local market trends, conducting customer need-based product planning, and employing the use of effective marketing approaches to boost sales.
2. Business operations for cross-border Ecommerce
We provide support for Ecommerce website operations, order management, and inquiry handling based on experience and knowledge in the field of cross-border Ecommerce.
3. Worry-free foreign language communications
In the event that translation of technical language will be needed, our bilingual staff and overseas business partners are fully capable of translating script written in Japanese into the local language. We also operate contact center services to respond to inquiries.

Online Store Set-Up and Product Listing Support for eBay or Amazon

GBS owns and operates online shops on major Ecommerce websites such as eBay and Amazon and facilitates distribution of high quality Japanese products overseas.

Product Listing Support on Online Store

Product sales and promotions on eBay and Amazon.

  • Product research and registration
  • English translation
  • Homepage creation
  • Inquiry handling
  • Ad creation and marketing management
  • International shipping and customs clearance services

Clients may also utilize GBS-owned accounts for listing and selling products. After all arrangements have been finalized, products may be listed on the websites immediately.

Operations Support System for Chinese Websites

Total Support for Cross-border Ecommerce Support: Three Keys to Operation Support System for Chinese Websites

1. The GBS Shanghai office supports the client's business based on the understanding of local business practices
Our Shanghai office identifies local market trends, purchases products to meet market needs, and employs effective marketing approaches locally to boost sales.
2. Cross-border Ecommerce business operations
GBS supports the website development and operations, order management, and inquiry handling for Ecommerce websites based on our knowledge and experience in cross-border Ecommerce in the Chinese market.
3. Worry-free foreign language communications
In the event that translation of technical language will be needed, our Chinese staff is fully capable of translating script written in Japanese into Chinese.

Online Store Set-Up and Product Listing Support for Taobao

GBS owns and operates an online shop in China's major Ecommerce website, Taobao as a platform for retailers aiming to expand to the Chinese market. We utilize this online shop for distribution of high quality Japanese products to China.

Online Store Set-Up Support

We will do all the necessary procedures with Taobao and provide full support online shop operations.

  • Setting-up of Chinese bank accounts
  • Securing of Chinese guarantors
  • Signing up for an Alipay account
  • Taobao ID acquisition
  • Chinese website creation
  • Chinese translations of product information
  • Inquiry handling in Chinese
  • Product shipping to ChinaCurrency exchange (Yen to Yuan)
  • Currency exchange (Yen to Yuan)
  • Production of PPC advertisements

Product Listing Support on Online Store

Product sales and promotions on Taobao or other exclusive channels.

  • Product research and registration
  • Chinese translation
  • Homepage creation
  • Inquiry handling
  • Ad creation and marketing management
  • International shipping and customs clearance services

Clients may also utilize the GBS-owned Taobao account for listing and selling products. After all arrangements have been finalized, products may be listed on the website immediately.

Read More about Our Works

Online Store Set-Up and Product Listing Support for Tmall/Tmall Global

GBS provides support for setting up online stores on Tmall, China's largest B2C Ecommerce website.

Online store setup on Tmall

We provide support for setting up online stores in Tmall, China’s largest B2C Ecommerce website. Online stores can only be set-up by China-based affiliates. In addition to this, Tmall requires preliminary submission of operating licenses in China, sales license certificates, and trademark registration certificates for review.

Online store
Tmall China
Currency received
Yuan basis from Alipay
Deposit to
Chinese bank account
Corporate business
China-based affiliat
Website
Front page, product Information, corporate Information
Storehouse
In China
Returned goods
Return to storehouse in China
Storehouse in Japan
Unnecessary
Term of contract
1 year onwards

Contact Us

For any concerns or inquiries, you may contact us through mail form or by phone.

mailform

For questions or inquiries, please fill in the details in the form provided above. We will contact you as soon as possible.

+81-3-5283-5760

You may also contact us through our telephone number for your inquiries or concerns.

In the event that no one can take your call, please leave a message regarding your concern through our answering machine, and we will contact you shortly after.

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